A weekly diary with recommendations and city guides, written from Kingston upon Thames and ranging out to Napoli, Marrakech and Istanbul. Editorial rather than bloggy: the typography carries it, the photography is given room, and the whole thing is built to be read on a phone on a train.
OutcomeA personal site that reads like a magazine, not a template.
Where it started
Personal writing usually lands on a platform that owns the audience and flattens the design, or on a template that makes every diary look like every other diary.
How it was built
Built as a proper site rather than a theme, so the type scale, the measure and the way photographs sit in the text are all deliberate. Fast on a phone, because that is where it gets read.
What shipped
A weekly diary, recommendation lists and longer city guides, with the photography treated as part of the writing rather than decoration around it.
